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	<title>移动世界内容营销</title>
	<atom:link href="http://m.marketingbetter.com/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://m.marketingbetter.com</link>
	<description>移动呈趋势，内容是挑战</description>
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		<title>何以社交裂变</title>
		<link>http://m.marketingbetter.com/?p=261</link>
		<comments>http://m.marketingbetter.com/?p=261#comments</comments>
		<pubDate>Thu, 19 Dec 2019 08:57:55 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[移动未来]]></category>

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		<description><![CDATA[如今社交电商多倚重社交裂变，透过客户的社交圈影响力，把产品及服务快速扩散，产生影响力。拼多多和瑞幸咖啡为此战法典型，依托低成本高流量以小搏大。 社交裂变发生，要么有体验（口碑传播）&#46;&#46;&#46;]]></description>
				<content:encoded><![CDATA[<p>如今社交电商多倚重社交裂变，透过客户的社交圈影响力，把产品及服务快速扩散，产生影响力。拼多多和瑞幸咖啡为此战法典型，依托低成本高流量以小搏大。</p>
<p><a href="http://m.marketingbetter.com/wp-content/uploads/2019/12/Social-fission.jpg"><img class="alignnone size-medium wp-image-262" alt="Social-fission" src="http://m.marketingbetter.com/wp-content/uploads/2019/12/Social-fission-300x249.jpg" width="300" height="249" /></a></p>
<p>社交裂变发生，要么有体验（口碑传播），要么有趣（成为谈资和话题，或表达想法或塑造形象或助人，满足社交参与感），要么有利（红包、折扣、兑换）。此外，还需要第一批爱发声的种子用户。</p>
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		<item>
		<title>一个堪称经典的讲故事</title>
		<link>http://m.marketingbetter.com/?p=252</link>
		<comments>http://m.marketingbetter.com/?p=252#comments</comments>
		<pubDate>Tue, 10 Dec 2019 03:43:06 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[移动未来]]></category>

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		<description><![CDATA[这讲故事发生在2013年4月。Amy Webb在纽约的TED沙龙上分享了她如何网上寻夫的过程，遭遇种种挫折、不断地思考、调整应对，最后圆满的故事。 它几乎包含了所有优秀故事元素： &#46;&#46;&#46;]]></description>
				<content:encoded><![CDATA[<p>这讲故事发生在2013年4月。Amy Webb在纽约的TED沙龙上分享了她如何网上寻夫的过程，遭遇种种挫折、不断地思考、调整应对，最后圆满的故事。</p>
<p>它几乎包含了所有优秀故事元素：</p>
<ul>
<li>一条清晰的“网上寻夫”主线；</li>
<li>面对的挑战具有如此的代表性；</li>
<li>情节真实曲折，扣人心旋；</li>
<li>遭遇挫折的应对细节，伴随情感起伏；</li>
<li>功德圆满，最终找到了一条感情回家的路。</li>
</ul>
<p>故事讲的如此迷人，经典中的经典。</p>
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		<item>
		<title>一些读书音频</title>
		<link>http://m.marketingbetter.com/?p=214</link>
		<comments>http://m.marketingbetter.com/?p=214#comments</comments>
		<pubDate>Tue, 03 Dec 2019 05:29:19 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[移动未来]]></category>

		<guid isPermaLink="false">http://m.marketingbetter.com/?p=214</guid>
		<description><![CDATA[棉花帝国 http://www.marketingbetter.com/images/audio/audio-sharing/history-mianhuadiguo.mp3 &#038;n&#46;&#46;&#46;]]></description>
				<content:encoded><![CDATA[<p>棉花帝国</p>
<audio class="wp-audio-shortcode" id="audio-214-42" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/history-mianhuadiguo.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/history-mianhuadiguo.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/history-mianhuadiguo.mp3</a></audio>
<p>&nbsp;</p>
<p>六度分隔</p>
<audio class="wp-audio-shortcode" id="audio-214-43" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/internet-liudufenge.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/internet-liudufenge.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/internet-liudufenge.mp3</a></audio>
<p>&nbsp;</p>
<p>蛇杖的传人</p>
<audio class="wp-audio-shortcode" id="audio-214-44" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/medical-shezhangdechuanren.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/medical-shezhangdechuanren.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/medical-shezhangdechuanren.mp3</a></audio>
<p>&nbsp;</p>
<p>梳毛、八卦及语言的进化</p>
<audio class="wp-audio-shortcode" id="audio-214-45" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/social-shumao-bagua-yuyan.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/social-shumao-bagua-yuyan.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/social-shumao-bagua-yuyan.mp3</a></audio>
<p>&nbsp;</p>
<p>停滞的帝国</p>
<audio class="wp-audio-shortcode" id="audio-214-46" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/history-tingzhidediguo.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/history-tingzhidediguo.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/history-tingzhidediguo.mp3</a></audio>
<p>&nbsp;</p>
<p>浅薄，你是互联网的奴隶还是主宰者</p>
<audio class="wp-audio-shortcode" id="audio-214-47" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/acknowledge-qianbo.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/acknowledge-qianbo.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/acknowledge-qianbo.mp3</a></audio>
<p>&nbsp;</p>
<p>说中国，一个不断变化的复杂共同体</p>
<audio class="wp-audio-shortcode" id="audio-214-48" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/history-shuozhongguo.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/history-shuozhongguo.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/history-shuozhongguo.mp3</a></audio>
<p>&nbsp;</p>
<p>演员自我修养</p>
<audio class="wp-audio-shortcode" id="audio-214-49" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/art-yanyuanziwoxiuyang.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/art-yanyuanziwoxiuyang.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/art-yanyuanziwoxiuyang.mp3</a></audio>
<p>&nbsp;</p>
<p>达芬奇幽灵</p>
<audio class="wp-audio-shortcode" id="audio-214-50" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/art-dafenqiyouling.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/art-dafenqiyouling.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/art-dafenqiyouling.mp3</a></audio>
<p>&nbsp;</p>
<p>斜阳</p>
<audio class="wp-audio-shortcode" id="audio-214-51" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-xieyang.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-xieyang.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-xieyang.mp3</a></audio>
<p>&nbsp;</p>
<p>雪国</p>
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<p>&nbsp;</p>
<p>麦田里的守望者</p>
<audio class="wp-audio-shortcode" id="audio-214-53" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-maitianlideshouwangzhe.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-maitianlideshouwangzhe.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-maitianlideshouwangzhe.mp3</a></audio>
<p>&nbsp;</p>
<p>丈量世界</p>
<audio class="wp-audio-shortcode" id="audio-214-54" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-zhangliangshijie.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-zhangliangshijie.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-zhangliangshijie.mp3</a></audio>
<p>&nbsp;</p>
<p>失明症漫记</p>
<audio class="wp-audio-shortcode" id="audio-214-55" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-shimingzhengmanji.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-shimingzhengmanji.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-shimingzhengmanji.mp3</a></audio>
<p>&nbsp;</p>
<p>白鹿原</p>
<audio class="wp-audio-shortcode" id="audio-214-56" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-bailuyuan.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-bailuyuan.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-bailuyuan.mp3</a></audio>
<p>&nbsp;</p>
<p>创新者</p>
<audio class="wp-audio-shortcode" id="audio-214-57" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/history-chuangxinzhe.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/history-chuangxinzhe.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/history-chuangxinzhe.mp3</a></audio>
<p>&nbsp;</p>
<p>围城</p>
<audio class="wp-audio-shortcode" id="audio-214-58" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-weicheng.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-weicheng.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-weicheng.mp3</a></audio>
<p>&nbsp;</p>
<p>阿尔比恩的种子</p>
<audio class="wp-audio-shortcode" id="audio-214-59" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/history-aerbiendezhongzi.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/history-aerbiendezhongzi.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/history-aerbiendezhongzi.mp3</a></audio>
<p>&nbsp;</p>
<p>如何看懂印象派</p>
<audio class="wp-audio-shortcode" id="audio-214-60" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/art-ruhekandongyinxiangpai.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/art-ruhekandongyinxiangpai.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/art-ruhekandongyinxiangpai.mp3</a></audio>
<p>&nbsp;</p>
<p>为你，耶路撒冷</p>
<audio class="wp-audio-shortcode" id="audio-214-61" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/history-weiniyelusaleng.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/history-weiniyelusaleng.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/history-weiniyelusaleng.mp3</a></audio>
<p>&nbsp;</p>
<p>不能承受的生命之轻</p>
<audio class="wp-audio-shortcode" id="audio-214-62" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-bunengchengshoudeshengmingzhiqing.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-bunengchengshoudeshengmingzhiqing.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-bunengchengshoudeshengmingzhiqing.mp3</a></audio>
<p>&nbsp;</p>
<p>明亮的泥土</p>
<audio class="wp-audio-shortcode" id="audio-214-63" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/art-mingliangdenitu.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/art-mingliangdenitu.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/art-mingliangdenitu.mp3</a></audio>
<p>&nbsp;</p>
<p>蛤蟆的油</p>
<audio class="wp-audio-shortcode" id="audio-214-64" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/biography-hamadeyou.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/biography-hamadeyou.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/biography-hamadeyou.mp3</a></audio>
<p>&nbsp;</p>
<p>安娜卡列尼娜</p>
<audio class="wp-audio-shortcode" id="audio-214-65" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-nannakalienina.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-nannakalienina.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-nannakalienina.mp3</a></audio>
<p>&nbsp;</p>
<p>有闲阶级论</p>
<audio class="wp-audio-shortcode" id="audio-214-66" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/society-youxianjiejilun.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/society-youxianjiejilun.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/society-youxianjiejilun.mp3</a></audio>
<p>&nbsp;</p>
<p>自控力</p>
<audio class="wp-audio-shortcode" id="audio-214-67" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/growing-zikongli.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/growing-zikongli.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/growing-zikongli.mp3</a></audio>
<p>&nbsp;</p>
<p>爱和自由</p>
<audio class="wp-audio-shortcode" id="audio-214-68" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/education-aiheziyou.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/education-aiheziyou.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/education-aiheziyou.mp3</a></audio>
<p>&nbsp;</p>
<p>逃避自由</p>
<audio class="wp-audio-shortcode" id="audio-214-69" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/society-taobiziyou.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/society-taobiziyou.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/society-taobiziyou.mp3</a></audio>
<p>&nbsp;</p>
<p>断舍离</p>
<audio class="wp-audio-shortcode" id="audio-214-70" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/cleanup-duansheli.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/cleanup-duansheli.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/cleanup-duansheli.mp3</a></audio>
<p>&nbsp;</p>
<p>近距离看美国</p>
<audio class="wp-audio-shortcode" id="audio-214-71" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/society-zongtongshikaobuzhude.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/society-zongtongshikaobuzhude.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/society-zongtongshikaobuzhude.mp3</a></audio>
<p>&nbsp;</p>
<p>刻意练习</p>
<audio class="wp-audio-shortcode" id="audio-214-72" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/thought-keyilianxi.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/thought-keyilianxi.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/thought-keyilianxi.mp3</a></audio>
<p>&nbsp;</p>
<p>第一印象心理学</p>
<audio class="wp-audio-shortcode" id="audio-214-73" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/psychology-diyiyinxiangxinlixue.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/psychology-diyiyinxiangxinlixue.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/psychology-diyiyinxiangxinlixue.mp3</a></audio>
<p>&nbsp;</p>
<p>系统思考</p>
<audio class="wp-audio-shortcode" id="audio-214-74" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/thought-xitongsikao.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/thought-xitongsikao.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/thought-xitongsikao.mp3</a></audio>
<p>&nbsp;</p>
<p>焦虑的意义</p>
<audio class="wp-audio-shortcode" id="audio-214-75" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/psychology-jiaolvdeyiyi.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/psychology-jiaolvdeyiyi.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/psychology-jiaolvdeyiyi.mp3</a></audio>
<p>&nbsp;</p>
<p>大脑的情绪生活</p>
<audio class="wp-audio-shortcode" id="audio-214-76" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/emotion-danaodeqingxushenghuo.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/emotion-danaodeqingxushenghuo.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/emotion-danaodeqingxushenghuo.mp3</a></audio>
<p>&nbsp;</p>
<p>乱时候，穷时候</p>
<audio class="wp-audio-shortcode" id="audio-214-77" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/history-luanshihouqiongshihou.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/history-luanshihouqiongshihou.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/history-luanshihouqiongshihou.mp3</a></audio>
<p>&nbsp;</p>
<p>路西法效应</p>
<audio class="wp-audio-shortcode" id="audio-214-78" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/society-luxifaxiaoying.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/society-luxifaxiaoying.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/society-luxifaxiaoying.mp3</a></audio>
<p>&nbsp;</p>
<p>黄金时代</p>
<audio class="wp-audio-shortcode" id="audio-214-79" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/novel-huangjingshidai.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/novel-huangjingshidai.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/novel-huangjingshidai.mp3</a></audio>
<p>&nbsp;</p>
<p>乌合之众</p>
<audio class="wp-audio-shortcode" id="audio-214-80" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/society-wuhezhizhong.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/society-wuhezhizhong.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/society-wuhezhizhong.mp3</a></audio>
<p>&nbsp;</p>
<p>三生石上旧精魂</p>
<audio class="wp-audio-shortcode" id="audio-214-81" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/history-sanshengshishangjiujinglunlishi.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/history-sanshengshishangjiujinglunlishi.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/history-sanshengshishangjiujinglunlishi.mp3</a></audio>
<p>&nbsp;</p>
<p>狂热分子，群众运动圣经</p>
<audio class="wp-audio-shortcode" id="audio-214-82" preload="none" style="width: 100%" controls="controls"><source type="audio/mpeg" src="http://www.marketingbetter.com/images/audio/audio-sharing/society-kuangrefenzi.mp3" /><a href="http://www.marketingbetter.com/images/audio/audio-sharing/society-kuangrefenzi.mp3">http://www.marketingbetter.com/images/audio/audio-sharing/society-kuangrefenzi.mp3</a></audio>
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		<title>一个好群长什么样？</title>
		<link>http://m.marketingbetter.com/?p=210</link>
		<comments>http://m.marketingbetter.com/?p=210#comments</comments>
		<pubDate>Fri, 29 Nov 2019 03:08:39 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[移动未来]]></category>

		<guid isPermaLink="false">http://m.marketingbetter.com/?p=210</guid>
		<description><![CDATA[我们都进过各类大小微信群。自建他建的群，主动被动加入，偶遇知己佳人，不合吵怼，奇奇怪怪的都有。 经历多了，自然会有这样的问题：怎样的群算一个好群？当然每个人心中自有评判标准。 这里&#46;&#46;&#46;]]></description>
				<content:encoded><![CDATA[<p>我们都进过各类大小微信群。自建他建的群，主动被动加入，偶遇知己佳人，不合吵怼，奇奇怪怪的都有。</p>
<p>经历多了，自然会有这样的问题：怎样的群算一个好群？当然每个人心中自有评判标准。</p>
<p>这里谈谈我的尺子，我眼中的好群长什么样。</p>
<p>1，遵守基本礼仪</p>
<p>是人就有人性，还有个性。如果在一个群里，与人共处，我们不可随着性子来。</p>
<p>怎么和人沟通交流互动，语气措词、讲话火候，进退有据。不讲规矩定会遭人修理。这些吧，都是做人的基本道理，微信里同样适用。</p>
<p>2，讲理</p>
<p>人与人经历不一样，看待事物看世界的角度不同，会产生歧义，还会争辩。没有纷争的叫同温层，它让你舒服却没意义。</p>
<p>这里的重点在如何与异己相处？这是群和睦与否的关键。</p>
<p>我觉得有一个可遵循的原则，那就是包容下讲道理。观点可以不一样，立场可以不一样，但我们共同做好尊重和包容彼此，在此前提下交流各自的主张和支持主张的证据。都包容和讲理了，群自然和谐。我们的社会不也遵循这个简单朴实的道理嘛。</p>
<p>3，价值经验分享</p>
<p>我们可以晒心情聊感受讲友情，可群在一起能走得长远的一定是群的营养，那就是主题广泛的价值和经验分享。我们在一起，起初是气味相投，但我们终究是寻求获益成长，进而价值观趋同。</p>
<p>价值分享并不总是发些好文。有时候提出一个好问题，直指问题核心引发大家讨论，也是一种超越寻常的洞察力。遇到这种人乃幸事一桩。</p>
<p>4，好好说话</p>
<p>因为是群，言语避免过于琐碎。想好了再讲，尽可能条理和逻辑，这会节约大家时间和宝贵的注意力。</p>
<p>还让大家舒服的说话方式是讲述自己的亲身经历和引发的思考。故事打动人，Story sells.</p>
<p>5，阻断假消息</p>
<p>这是需要提醒的一点。如今假的太多，有时候我们没有专业知识无从辨别真伪。但更多时候，网上多查一查，大部分的假消息还是能分辨。</p>
<p>充斥假消息的人和群，看上去档次特低。阻止假消息是对自己和他人负责的认真态度，要把自己和群当回事。</p>
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		<title>感恩节到了，南加州盛况再现</title>
		<link>http://m.marketingbetter.com/?p=206</link>
		<comments>http://m.marketingbetter.com/?p=206#comments</comments>
		<pubDate>Thu, 28 Nov 2019 09:09:20 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[移动未来]]></category>

		<guid isPermaLink="false">http://m.marketingbetter.com/?p=206</guid>
		<description><![CDATA[感恩节到了，南加州盛况再现，高速公路塞满了赶路的车，都在急切地回家与亲友团聚。]]></description>
				<content:encoded><![CDATA[<p>感恩节到了，南加州盛况再现，高速公路塞满了赶路的车，都在急切地回家与亲友团聚。</p>
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		<title>Vayyar低成本的4D成像传感技术</title>
		<link>http://m.marketingbetter.com/?p=203</link>
		<comments>http://m.marketingbetter.com/?p=203#comments</comments>
		<pubDate>Fri, 22 Nov 2019 09:59:32 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[移动未来]]></category>
		<category><![CDATA[RF技术]]></category>
		<category><![CDATA[无线射频]]></category>

		<guid isPermaLink="false">http://m.marketingbetter.com/?p=203</guid>
		<description><![CDATA[Vayyar为一家以色列初创公司，成立于2011年。发展初期，Vayyar利用无线射频雷达技术，开发出一种新的乳腺癌检测技术。 随着技术的成熟和发展，Vayyar研制出低成本的4D&#46;&#46;&#46;]]></description>
				<content:encoded><![CDATA[<p>Vayyar为一家以色列初创公司，成立于2011年。发展初期，Vayyar利用无线射频雷达技术，开发出一种新的乳腺癌检测技术。</p>
<p>随着技术的成熟和发展，Vayyar研制出低成本的4D成像传感技术，可用于癌症检测、人员追踪、车辆自动化、墙体内部管道探测等领域。</p>
<p>2019年11月20日，Vayyar刚完成1.09亿美元融资。</p>
<div style="width: 600px; max-width: 100%;" class="wp-video"><video class="wp-video-shortcode" id="video-203-3" width="600" height="338" preload="metadata" controls="controls"><source type="video/mp4" src="http://m.marketingbetter.com/wp-content/uploads/2019/11/vayyer.mp4" /><a href="http://m.marketingbetter.com/wp-content/uploads/2019/11/vayyer.mp4">http://m.marketingbetter.com/wp-content/uploads/2019/11/vayyer.mp4</a></video></div>
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		<title>这是典型的“梗”</title>
		<link>http://m.marketingbetter.com/?p=193</link>
		<comments>http://m.marketingbetter.com/?p=193#comments</comments>
		<pubDate>Fri, 11 Oct 2019 06:08:23 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[内容营销]]></category>
		<category><![CDATA[移动营销]]></category>
		<category><![CDATA[punchline]]></category>
		<category><![CDATA[梗]]></category>

		<guid isPermaLink="false">http://m.marketingbetter.com/?p=193</guid>
		<description><![CDATA[梗在英文里叫punchline。此视频是典型的梗，剧情出现反转，最终出现“合理”的解释。]]></description>
				<content:encoded><![CDATA[<p>梗在英文里叫punchline。此视频是典型的梗，剧情出现反转，最终出现“合理”的解释。</p>
<div style="width: 320px; max-width: 100%;" class="wp-video"><video class="wp-video-shortcode" id="video-193-4" width="320" height="400" preload="metadata" controls="controls"><source type="video/mp4" src="http://m.marketingbetter.com/wp-content/uploads/2019/10/punchline.mp4" /><a href="http://m.marketingbetter.com/wp-content/uploads/2019/10/punchline.mp4">http://m.marketingbetter.com/wp-content/uploads/2019/10/punchline.mp4</a></video></div>
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		<title>抖音让 Old Town Road 爆红</title>
		<link>http://m.marketingbetter.com/?p=186</link>
		<comments>http://m.marketingbetter.com/?p=186#comments</comments>
		<pubDate>Tue, 08 Oct 2019 04:33:39 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[移动未来]]></category>

		<guid isPermaLink="false">http://m.marketingbetter.com/?p=186</guid>
		<description><![CDATA[《Old Town Road》歌曲发布前，歌手 Lil Nas X 还只是个素人，没啥粉丝基础。此歌上了YouTube后，4个月时间获得3.5亿次观看。成绩斐然。 爆红主要得归功于&#46;&#46;&#46;]]></description>
				<content:encoded><![CDATA[<p>《Old Town Road》歌曲发布前，歌手 Lil Nas X 还只是个素人，没啥粉丝基础。此歌上了YouTube后，4个月时间获得3.5亿次观看。成绩斐然。</p>
<p>爆红主要得归功于 Tik Tok —也就是海外版的抖音。</p>
<div style="width: 307px; max-width: 100%;" class="wp-video"><video class="wp-video-shortcode" id="video-186-5" width="307" height="173" preload="metadata" controls="controls"><source type="video/mp4" src="http://www.marketingbetter.com/images/video/Lil-Nas-X-Old-Town-Road.mp4" /><a href="http://www.marketingbetter.com/images/video/Lil-Nas-X-Old-Town-Road.mp4">http://www.marketingbetter.com/images/video/Lil-Nas-X-Old-Town-Road.mp4</a></video></div>
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		<item>
		<title>2018年全球科技巨头市值</title>
		<link>http://m.marketingbetter.com/?p=182</link>
		<comments>http://m.marketingbetter.com/?p=182#comments</comments>
		<pubDate>Thu, 12 Sep 2019 06:14:57 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[网络文摘]]></category>
		<category><![CDATA[科技巨头市值]]></category>

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		<description><![CDATA[全球科技巨头市值（10亿美元单位，2018年）]]></description>
				<content:encoded><![CDATA[<p>全球科技巨头市值（10亿美元单位，2018年）</p>
<p><a href="http://m.marketingbetter.com/wp-content/uploads/2019/09/global-companies.jpg"><img class="alignnone size-medium wp-image-183" alt="global-companies" src="http://m.marketingbetter.com/wp-content/uploads/2019/09/global-companies-300x210.jpg" width="300" height="210" /></a></p>
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		<title>美丽肥皂泡</title>
		<link>http://m.marketingbetter.com/?p=179</link>
		<comments>http://m.marketingbetter.com/?p=179#comments</comments>
		<pubDate>Wed, 11 Sep 2019 07:35:35 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[移动未来]]></category>

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		<description><![CDATA[近距离观察肥皂泡的各种色彩斑斓辩变化。]]></description>
				<content:encoded><![CDATA[<p>近距离观察肥皂泡的各种色彩斑斓辩变化。</p>
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